I based my spindrift design off of these brand attributes that I came up with. It’s made with real squeezed fruit and water. The founder was name Bill and started in his kitchen in Boston in 2010. He got the fruit from family farms in the area and names it after the refreshing spray blowing off a breaking wave on the shores of Nantucket Island. They are going for themes of real refreshment and real fruit flavors. I tried to represent this with my clean, simple fruit icon and the friendly and cozy but effective typeface. I wanted the design to feel simple and refreshing, just like the drink.